20 Nov 2014
‘Tis the season for shopping events!
Small Business Saturday will be celebrated on November 29, which is the day between Black Friday and Cyber Monday. On this date, it is important for customers to shop their local small businesses. Please, stop in to your favorite downtown businesses to say “Hi!” to the store owners and show your appreciation by spending your holiday shopping money locally. Downtown businesses are the fabric that holds a community together. Downtown retailers and restaurants are what strengthens the local communities, so please support your friends and neighbors in their businesses on this day and throughout the year.
Another fun event is Hospitality Night, which is Thursday, December 4 from 4:00-8:00 pm. On this special night, the merchants extend the warmest feeling of the season; the atmosphere is festive and it truly represents a hometown holiday experience. Retailers offer holiday goodies, live music and one-night only specials. This is the merchant’s way of saying “thank you” to their customers. It’s also a great way to reacquaint yourself with the Downtown stores and enjoy the treats and eats at the participating businesses.
During Hospitality Night, the Downtown Mystery Elf will make an appearance again this year, doling out envelopes to the first 100 customers she sees. Each envelope will have a list of the participating stores and the specials they are running during Hospitality Night – PLUS a gift certificate to a Downtown business! It will definitely be an incentive for you to find the Mystery Elf during Hospitality Night! We have some non-retail businesses that are participating this year, so make sure you check out the list the Mystery Elf is distributing.
Local radio personality, Mike Grisdale will be in Festival Square spinning the holiday tunes and making announcements. This is truly a community event worth celebrating. Make plans to come downtown and check out the deals, chat with the store owners, meet up with your friends, grab some dinner and spend money locally!
Downtown businesses can benefit greatly from these types of sales promotions. It’s a great feeling to support your friends and neighbors who do so much for the community and by spending your dollars locally, you are keeping dollars in our community to the people who support our city, county, and school system. Please remember to shop those businesses who continually support your local charities, benefits, and causes.
One of the biggest advantages of shopping locally is that you have the opportunity to build a relationship with the merchant. The merchant knows you and more importantly knows your family and friends so they are aware of everyone’s likes and dislikes. Local merchants are not out to make the big sale, they want to help you in your search to find the perfect gift. Downtown Cheboygan is full of merchants who offer this kind of hometown customer service, which cannot be duplicated on the internet or in a big box store, and many offer gift wrapping service!