19 Nov 2013
You may have heard about Small Business Saturday, which is the day between Black Friday and Cyber Monday. On this day, customers are encouraged to shop their local small businesses. According to the Small Business Saturday facebook page, for every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures.
Downtown businesses are the fabric that holds a community together. Downtown retailers and restaurants are what strengthens the local communities, so please support your friends and neighbors in their businesses on this day and throughout the year.
By supporting local, independently-owned small businesses, you’re helping create jobs, boost the economy and preserve neighborhoods around the country. Last year, over 5.5 billion people shopped small on Small Business Saturday. In 2011, over 100 million people shopped small. It has grown by leaps and bounds and I’m sure there will be even more this year. Downtown businesses can benefit greatly from a promotion like this. It’s a great feeling to support your friends and neighbors who do so much for the community and by spending your dollars locally, you are keeping dollars in our community to the people who support our city, county, and school system. Please remember to shop those businesses who continually support your local charities, benefits, and causes.
One of the biggest advantages of shopping locally is that you have the opportunity to build a relationship with the merchant. The merchant knows you and more importantly knows your family and friends so they are aware of everyone’s likes and dislikes. Local merchants are not out to make the big sale, they want to help you in your search to find the perfect gift. Downtown Cheboygan is full of merchants who offer this kind of hometown customer service, which cannot be duplicated on the internet or in a big box store, and many offer gift wrapping service!
This promotion began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Now, in its fourth year, Small Business Saturday will be even bigger. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support. If you register your American Express card and spend at least $10 when you shop Small Business Saturday at participating businesses, you can receive $10 off your billing statement.
Even if you do not have an American Express card, please shop small on Saturday, November 30.